AERO 2100 students,

Due to the COVID-19 pandemic, the airline industry is currently in a state of great uncertainty. However, there have been a number of crises that have had somewhat similar impacts on the industry in very recent history, i.e., the events of 9/11/2001 and the economic recession of 2008-09. Clearly, learning to navigate difficult times will be part of your career as managers in the aviation industry.

With that in mind, in lieu of a final for this course, you should respond to the questions below. To fully answer each of the questions, a response of 500 words per question is anticipated. As indicated, for the first question outside sources should be cited, using APA style. For all of the other questions, your textbook and the course PowerPoints are sufficient in terms of reference material, but you should still cite (in APA format) where you retrieved that information. Your reference list should be included at the bottom of all of your responses. Please know that your responses must be in your own words; as I am sure you all know, cutting and pasting is NOT acceptable. Strong writing skills, including grammar and spelling, should be exhibited in each response. Please simply provide your answers on this page, and submit them to the “Final Exam” dropbox, located in the Content module.

Questions:

1. Explain the current state of the US airline industry based on the impact of the COVID-19 pandemic. Please cite at least two reputable sources in your response to this question.

2. Discuss the economic characteristics of airlines that make them particularly susceptible to the economic and political events of both the nation and the world.

3. Discuss the forecasting methods that will be appropriate for managers to use as the industry starts to come back online after the current near-shutdown state.

4. Explain what marketing strategies carriers might want to use both immediately and over the next year, in order to attract passengers back to flying commercially.

5. Discuss what strategies should be used in determining fares in both the near term and over the next year, with an eye toward both attracting passengers and being able to sustain financial viability for the carrier.

6. Explain how managers should approach the task of scheduling flights, given the upheaval that has taken place. Be sure to include how aircraft will be retrieved from their current parking spot and integrated back into the active fleet.

 

Include all references cited in your responses below:

References

 

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