What happens when the components of attitudes are mismatched?

Social Psychology Short Essay Questions

Answer each question in a minimum 400 words , completely and fully for full credit. Source credits and the required Reference list attached at the end of each answer do no count toward its word length.  Answers are to be based on the course textbook and outside academic sources (excluding other course textbooks, encyclopedias such as Encarte and Wikipedia, About.com and Ask.com type websites that synthesize source information for users, magazines, news websites, blogs, etc.).

Essay answers must be more than 3 or 4 brief sentences, but kept within the bounds of a short-answer essay exam (i.e., 2-3 paragraphs). All your writing must be in your own words. Paraphrase (restate what you read) rather than copying material from the course textbook or the Internet.  No copying is permitted in this course and doing so will result in zero points on the exam. Answers must be written in narrative, paragraph form.  Lists and/or sentence fragments also will not receive points.

1. Describe what the field of social psychology focuses on and seeks to understand through research and the related questions that it endeavors to answer.

2. Compare and contrast the social psychology constructs of person perception and self-concept. What categories do we use to describe ourselves and others?.

3. Describe factors that contribute to a strong attitude-behavior relationship. What happens when the components of attitudes are mismatched?

4. Explain the differences in thoughtful and spontaneous processing and the benefits of targeting messages toward each type.

5. Describe three methods of preventing persuasion.

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