How do individuals respond to the campaign?

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Write a 7 page paper (5 pages of content, 1 title page, 1 reference page) in APA format (including at least 2 scholarly references) on the following:

  • Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
    • How is the product perceived?
    • How do individuals respond to the campaign?
    • What are the anticipated consequences of the campaign, if any?
 

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